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Erschienen in: Small Business Economics 1/2019

10.11.2018

Prediction based on entrepreneurship-prone personality profiles: sometimes worse than the toss of a coin

verfasst von: Alexander Konon, Alexander S. Kritikos

Erschienen in: Small Business Economics | Ausgabe 1/2019

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Abstract

The human personality predicts a wide range of activities and occupational choices—from musical sophistication to entrepreneurial careers. However, which method should be applied if information on personality traits is used for prediction and advice? In psychological research, group profiles are widely employed. In this contribution, we examine the performance of profiles using the example of career prediction and advice, involving a comparison of average trait scores of successful entrepreneurs with the traits of potential entrepreneurs. Based on a simple theoretical model estimated with GSOEP data and analyzed with Monte Carlo methods, we show, for the first time, that the choice of the comparison method matters substantially. We reveal that under certain conditions the performance of average profiles is inferior to the tossing of a coin. Alternative methods, such as directly estimating success probabilities, deliver better performance and are more robust.

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Fußnoten
1
Similar approaches, as discussed here, are also used to provide advice, for instance, to young adolescent individuals seeking guidance on occupational choice.
 
2
For a review of the recent literature on entrepreneurship-related personality characteristics, see Kerr et al. (2017).
 
3
For an overview of studies analyzing the effect of risk attitudes on entrepreneurial activities, see also Kerr et al. (2017).
 
4
This kind of fit measure is widely used in psychology, and not only in entrepreneurship; see, inter alia, Chapman and Goldberg (2011).
 
5
Thus, this simplifying assumption can be relaxed by using a vector of personality variables instead of univariate Γ.
 
6
Blanchflower (2000), Hundley (2001), and Benz and Frey (2008a, 2008b) show that entrepreneurs experience higher job satisfaction than wage workers such that non-monetary benefits of entrepreneurship might play a significant role with respect to occupational choices.
 
7
There are two possible interpretations of π with respect to risk consistent with the model setting. First, entrepreneurship is not associated with any risk such that π is the deterministic relative income (relative to alternative income). Second, entrepreneurship is associated with risk and π is the average relative income but the client is risk-neutral and only cares about averages.
 
8
Typically, even if π can be measured without any problem, we would only have reliable historical data on it for a subset of individuals because it is a counterfactual for those who were never entrepreneurs.
 
9
Note that \(p_{\text {COIN}}=\mathbb {E}[\mathcal {S}_{\text {\textit {COIN}}}]=\mathbb {P}(\textbf {a}_{\text {\textit {COIN}}}= 1\wedge \textbf {t}= 1)+\mathbb {P}(\textbf {a}_{\text {\textit {COIN}}}= 0\wedge \textbf {t}= 0)\). The coin completely ignores historical and client data such that \(\mathbb {P}(\textbf {a}_{\text {\textit {COIN}}}=a)\) and \(\mathbb {P}(\textbf {t}=t)\) are independent. Hence, we get
 
10
For instance, Δ(ε,ε) = 1/2 implies that changing the similarity criterion by a certain amount would change the expected recommendation success rate by 50 percentage points in the same setting indicating that approach performance is unstable.
 
11
Self-employment and wage work can take place at the same time or at different time points.
 
12
Note that the relatively low number of observations is due to the fact that we need sufficient information about individuals who generated incomes from self-employment and wage work. This is also why we had to use the willingness to take risk as information instead of the Big Five. We show below that this choice does not affect the reasoning of our approach.
 
13
The code is provided upon request.
 
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Metadaten
Titel
Prediction based on entrepreneurship-prone personality profiles: sometimes worse than the toss of a coin
verfasst von
Alexander Konon
Alexander S. Kritikos
Publikationsdatum
10.11.2018
Verlag
Springer US
Erschienen in
Small Business Economics / Ausgabe 1/2019
Print ISSN: 0921-898X
Elektronische ISSN: 1573-0913
DOI
https://doi.org/10.1007/s11187-018-0111-8

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