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Erschienen in:
2018 | OriginalPaper | Buchkapitel
2. Product Development Process of an International Luxury Fashion Brand: Implications to Hong Kong Fashion Trading and Manufacturing Companies
verfasst von : Yi-Ning Fung, Tsan-Ming Choi
Erschienen in: Contemporary Case Studies on Fashion Production, Marketing and Operations
Verlag: Springer Singapore
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Abstract
In fashion supply chains, product development is a crucial and sophisticated process. This is especially true for the luxury fashion brands as they aim to achieve the best quality, in both choices of materials and management of the production process. In this paper, we report a case study on the product development process of a luxury fashion brand (Brand A). Based on the real case’s scenario, we explore the whole product development process, from material sourcing, sample development, to materials inspection, and management. We compare Brand A’s product development process with the commonly seen product development process in fashion trading companies in Hong Kong. Implications on how Hong Kong fashion trading and manufacturing companies can enhance their operations are also discussed.