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Global Journal of Flexible Systems Management
Erschienen in: Global Journal of Flexible Systems Management 1/2021

10.05.2021 | Original Research

Receptivity of Governmental Communication and Its Effectiveness During COVID-19 Pandemic Emergency in Vietnam: A Qualitative Study

verfasst von: Le Thanh Tam, Huong Xuan Ho, Dong Phong Nguyen, Arun Elias, Angelina Nhat Hanh Le

Erschienen in: Global Journal of Flexible Systems Management | Sonderheft 1/2021

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Abstract

Vietnam is considered as one of the countries with the earliest and most effective responses to the outbreak of 2019 novel coronavirus disease (COVID-19), a pandemic with acute respiratory syndrome caused by the new strain of coronavirus (SARS-CoV-2). An important contribution to the overall success is the effectiveness of the governmental communication strategy in achieving the desired cognitive, affective, and behavioral outcomes. Analysis of the qualitative data collected from twelve focus group discussions with a total of 60 participants revealed that due to the government’s communication efforts, Vietnamese people have adequate information/knowledge about the COVID-19 pandemic, and majority of them experience low emotional levels of anxiety, fear, dread, stress, and panic. Moreover, the communication strategy has helped to form both health-promoting and safety-seeking behaviors among the community. Further, the characteristics of an effective communication strategy such as reliable sources of communication, usages of multiple social media channels, and transparent message contents in the form of infographic or video clips are identified.
Vorheriger Artikel Kerala’s Innovations and Flexibility for Covid-19 Recovery: Storytelling using Systems Thinking
Nächster Artikel Strategies for the Preservation of Service Levels in the Inventory Management During COVID-19: A Case Study in a Company of Biosafety Products

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Metadaten
Titel
Receptivity of Governmental Communication and Its Effectiveness During COVID-19 Pandemic Emergency in Vietnam: A Qualitative Study
verfasst von
Le Thanh Tam
Huong Xuan Ho
Dong Phong Nguyen
Arun Elias
Angelina Nhat Hanh Le
Publikationsdatum
10.05.2021
Verlag
Springer India
Erschienen in
Global Journal of Flexible Systems Management / Ausgabe Sonderheft 1/2021
Print ISSN: 0972-2696
Elektronische ISSN: 0974-0198
DOI
https://doi.org/10.1007/s40171-021-00269-7

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