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Erschienen in:
2018 | OriginalPaper | Buchkapitel
Relationship quality in business to business customer-supplier relationships
verfasst von : Christoph Rose
Erschienen in: Supplier Relationships to Family Firms
Verlag: Springer Fachmedien Wiesbaden
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This chapter introduces the concept of relationship quality and presents the relevant conclusions of state-of-the-art customer relationship research and customer relationship marketing. A particular focus is on customer relationship marketing, as looking into this field of study provides an improved understanding of the various types, dimensions, and determinants of buyer-seller relationships. Furthermore, this chapter introduces the crucial factors that will allow for a comparison with the family business sector.