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Erschienen in:
2015 | OriginalPaper | Buchkapitel
Relevance of Customer Co-Design
verfasst von : Stefan R. Thallmaier
Erschienen in: Customer Co-Design
Verlag: Springer Fachmedien Wiesbaden
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As indicated with the introductory citation above, it is frequently recognized that
customer co-design
plays a major role in managing business initiatives successfully. It ensures that products or services are designed through the customer’s eyes. This perspective is expected to increase the likelihood of customer needs being met more accurately with co-design than with conventional design processes, which are predominantly operated from a business perspective. Thereby
customer co-design
denotes the process of creative interaction between a customer and a business to develop a specification for a product or service, which is denoted
design
.