Relevanz des Themas und Struktur der Arbeit

“There is only one valid definition of business purpose: to create a customer. It is the customer who determines, what a business is. It is the customer alone whose willingness to pay for a good or for a service converts economic resources into wealth, things into goods. What the business thinks it produces is not of first importance -especially not to the future of the business and to its success. The typical engineering definition of quality is something that is hard to do, is complicated, and costs a lot of money! But that isn’t quality; its incompetence.”

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