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Erschienen in:
02.12.2017
Research on Digitized Knowledge Services of Academic Publishing Based on TAM
Erschienen in: Wireless Personal Communications | Ausgabe 2/2018
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Abstract
In view of audiences’ acceptance behavior towards digitized knowledge services of academic publishing, this paper via carrying out researches based on the basic framework of information technology acceptance model, through theoretical analyses and adding new research variables, comes up with a theoretical model of users’ acceptance behavior towards digitized knowledge services of academic publishing, which verifies suppositional relations among perceived usefulness, perceived ease-of-use and behavioral intention of the technology acceptance model, the influence of external variables such as relevance, mutual communication and authoritative evaluation of digitized knowledge service system of academic publishing have on the perceived usefulness and perceived ease-of-use of users as well as the influence of users’ innovation on their behavioral intentions, which to some extent, has a positive guiding significance for the digital transformation of academic publishing.