Rethinking the Role of Nudge in Public Policy

The view of achieving the desired results in public policies depends on steering individuals, with decisions and actions incompatible with rationality, in a predictable way has pushed policymakers to collaborate with psychology methods and theories. Accordingly, in the recent policy design of public authorities, there is an increasing interest in the nudge approach, which is considered a less costly, more liberal, more citizen-focused alternative to traditional policy instruments. Nudging, which has produced effective solutions for different social problems, has also brought with it many criticisms. These criticisms have led to questioning alternative and advanced new policy tools in the field of behavioral public policy. In this study, the “nudge-plus” approach is discussed as one of these policy tools, which was put forward by Peter John and Gerry Stoker and which argues that the criticisms directed to nudge can be overcome by incorporating a citizen-oriented perspective into the nudge approach. This study aims to draw attention to the prediction that the use of the nudge-plus method in public policy design can produce more effective results in line with today’s participatory and collaborative administration approach.