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Erschienen in:
2014 | OriginalPaper | Buchkapitel
Sentiment Variations in Text for Persuasion Technology
verfasst von : Lorenzo Gatti, Marco Guerini, Oliviero Stock, Carlo Strapparava
Erschienen in: Persuasive Technology
Verlag: Springer International Publishing
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Accurate wording is essential in persuasive verbal communication. Through it speakers can provide an affective connotation to the text and reveal their disposition or induce a similar disposition on the recipient. All this is apparent in persuasion texts
par excellence
, such as political speech and advertisement. Automatic sentiment variations of existing linguistic expressions open the way to promising applications, yet it is a challenging problem. In this paper we describe a system which takes up this challenge, together with a framework for evaluating the persuasiveness of the newly produced expressions.