Skip to main content
Fachgebiete
Automobil + Motoren Bauwesen + Immobilien Business IT + Informatik Elektrotechnik + Elektronik Energie + Nachhaltigkeit Finance + Banking Management + Führung Marketing + Vertrieb Maschinenbau + Werkstoffe Versicherung + Risiko
DE
EN
Bücher
Zeitschriften
Themenseiten
Organisationspsychologie Projektmanagement Marketing Smart Manufacturing
Weitere Formate
Podcasts Webinare Technik Webinare Wirtschaft Kongresse Veranstaltungskalender Awards
Jetzt Einzelzugang starten
Zugang für Unternehmen
Referenzkunden
SLX-Digitalkonferenz: Zukunftswerkstatt 2024

Mehr Umsatz mit Top-Kontakten

Am 7. Mai erfahren Sie, wie Vertriebsteams Leadgenerierung, Leadnurturing und Leadstrategien effizient steuern können.
Erweiterte Suche
Anmelden
nach oben
International Journal on Interactive Design and Manufacturing (IJIDeM)
Erschienen in: International Journal on Interactive Design and Manufacturing (IJIDeM) 3/2017

27.07.2016 | Original Paper

Smart servitization within the context of industrial user–supplier relationships: contingencies according to a machine tool manufacturer

verfasst von: Bart Kamp, Ainhoa Ochoa, Javier Diaz

Erschienen in: International Journal on Interactive Design and Manufacturing (IJIDeM) | Ausgabe 3/2017

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config
loading …

Abstract

Advanced manufacturing technologies (AMT) have been hailed as enablers to make industrial products and operations smart. The present paper argues that AMT can not only form a lever for developing smart goods and smart production environments, but can likewise form a basis to offer smart services and to propose servitized earning or payment models to industrial users. We do so on the basis of a literature review, followed by a case-based analysis of the AMT and servitization challenges to which a machine tool manufacturer is exposed in its industrial market environment. Consequently, the present study identifies a set of contingencies c.q. catalyzers with regard to seizing AMT for smart servitization practices within industrial business-to-business contexts. These are: the ability to capture relevant data; to exploit such data adequately and convert them into actionable knowledge; and to build trust among users and producers of capital goods in order to come to effective data exchange. We finish by deriving implications for smart servitization in a manufacturing context, and by outlining case-based lessons on how AMT and servitization can further interactive design and manufacturing practices in an industrial producer-user setting. We contend that there may be a gap between the technological and organizational readiness of (many) machine tool companies for smart servitization, on the one hand, and what different publications on AMT and Industry 4.0 are trying to make out. We also find that besides the high-tech and big data components to smart servitization, companies with an ambition in this field should take into account minimum/right information principles, to actually get to deep learning, and to establish a culture of trust with business partners, and inside implicated organizations among departments to create an environment in which smart servitized user-supplier relationships can prosper.
Vorheriger Artikel Accuracy in fingertip tracking using Leap Motion Controller for interactive virtual applications
Nächster Artikel Decision support to conceive optimized transparent transpired collectors (TTC)

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Jetzt informieren
Fußnoten
1
Ayerbe et al. [66] refer to smartization as: endowing assets with technologies that allows them to obtain real-time data from the environment in view of real-time control, monitoring and interaction with the real world. Davis et al. [61] refer to smart manufacturing as the application of manufacturing intelligence geared through networked information-based technologies along value chain (counter)part(ner)s.
 
2
Firms that are situated at the global productivity frontier are on average 4–5 times more productive than non-frontier firms in terms of multi-factor productivity (McGowan et al. [68]).
 
3
The ratio between “new order intake” versus the accumulated basis of machines already installed in the market.
 
4
Among others, it is in charge of monitoring extant production technologies, emerging (smart) technologies, as well as trends in the realm of Internet of Things.
 
5
Furthermore, numerous less structured and informal discussions took place with the main contact person within the R&D&i unit.
 
6
Compare to an external and internal body scan on pregnancy, for instance.
 
7
While these “objections” form a misconception of the extended value proposition, the focal company indicates that such reservations are made in practice among its user community.
 
Literatur
1.
PCAST (The President’s Council of Advisors on Science and Technology): Ensuring American Leadership in Advanced Manufacturing. Report to the President. Executive Office of the President (2011)
2.
Navarro, M., Sabalza, X.: Reflexiones sobre la Industria 4.0 desde el caso vasco. Ekonomiaz. Revista vasca de Economía 89, 142–173 (2016)
3.
Bannat, A., Bautze, T., Beetz, M., Blume, J., Diepold, K., Ertelt, C., Geiger, F., Gmeiner, T., Gyger, T., Knoll, A., Lau, C., Lenz, C., Ostgathe, M., Reinhart, G., Roesel, W., Ruehr, T., Schuboe, A., Shea, K., Stork genannt Wersborg, I., Stork, S., Tekouo, W., Wallhoff, F., Wiesbeck, M., Zaeh, M.: Artificial cognition in production systems. Autom. Sci. Eng. IEEE Trans. 8(1), 148–174 (2011)CrossRef
4.
Vandermerwe, S., Rada, J.: Servitization of business: adding value by adding services. Euro. Manage. J. 6(4), 314–324 (1988)CrossRef
5.
Neely, A., Benedettini, O., Visnjic, I.: The servitization of manufacturing: Further evidence. 18th European Operations Management Association Conference, Cambridge, UK (2011)
6.
Baines, T.S., Lightfoot, H.W., Benedettini, O., Kay, J.M.: The servitization of manufacturing: a review of literature and reflection on future challenges. J. Manufact. Technol. Manage. 20(5), 547–567 (2009)CrossRef
7.
Penttinen, E., Palmer, J.: Improving firm positioning through enhanced offerings and buyer-seller relationships. Indus. Market. Manage. 36(5), 552–564 (2007)CrossRef
8.
Kindström, D., Kowalkowski, C.: Development of industrial service offerings: a process framework. J. Serv. Manage. 20(2), 156–172 (2009)CrossRef
9.
Kamp, B.: Servitización: génesis, temas actuales y mirada al futuro. Ekonomiaz. Revista vasca de Economía 89, 252–279 (2016)
10.
PCAST (The President’s Council of Advisors on Science and Technology): Accelerating US Advanced Manufacturing. Report to the President. Executive Office of the President (2014)
11.
Acatech and Forschungsunion: Recommendations for implementing the strategic initiative INDUSTRIE 4.0. Final report of the Industrie 4.0 Working Group. Industrie 4.0 Platform, Acatech, Frankfurt am Main (April 2013)
12.
Bezerra Barquet, A.P., de Oliveira, M.G., Amigo, C.R., Cunha, V.P., Rozenfeld, H.: Employing the business model concept to support the adoption of product-service systems (PSS). Indust. Market. Manage. 42(5), 693–704 (2013)CrossRef
13.
Witell, L., Löfgren, M.: From service for free to service for fee: business model innovation in manufacturing firms. J. Serv. Manage. 24(5), 520–533 (2013)CrossRef
14.
Cusumano, M., Kahl, S., Suarez, F.: Industry evolution and the competitive strategies of product firms. Strat. Manage. J. 36(4), 559–575 (2015)CrossRef
15.
Diaz, J., Posada, J., Barandiaran, I., Toro, C.: Recommendations for sustainability in production from a machine-tool manufacturer. KES-SDM (2015)
16.
European Commission: A Stronger European Industry for Growth and Economic Recovery, COM (2012) 582. Brussels, European Commission (2012)
17.
European Commission: For a European Industrial Renaissance, SWD (2014) 14. Brussels, European Commission (2014)
18.
Copani, G., Tosatti, L. M., Lay, G., Schroeter, M., Bueno, R.: New business models diffusion and trends in European machine tool industry. Proceedings 40th CIRP International Manufacturing Systems Seminar, Liverpool (2007)
19.
Pine, J.B.: Mass customization: the new frontier in business competition. Harvard Business School Press, Boston (1993)
20.
Bolden, R., Waterson, P., Warr, P., Clegg, C., Wall, T.: A new taxonomy of modern manufacturing practices. Int. J. Operat. Prod. Manage. 17(11), 1112–1130 (1997)CrossRefMATH
21.
Dugay, C.R., Landry, S., Pasin, F.: From mass production to flexible/agile production. Int. J. Operat. Prod. Manage. 17(12), 1183–1195 (1997)CrossRef
22.
Lay, G. (ed.): Servitization in industry. Springer Verlag, Heidelberg (2014)
23.
Kagermann, H., Wahlster, W., Helbig J.: Recommendations for implementing the strategic initiative INDUSTRIE 4.0. Final report of the Industrie 4.0 Working Group, Frankfurt: Acatech (April 2013)
24.
Fang, E., Palmatier, R.W., Steenkamp, J.B.: Effect of service transition–Strategies on firm value. J. Market. 72, 1–14 (2008)CrossRef
25.
WEF (World Economic Forum): Industrial Internet of Things: Unleashing the Potential of Connected Products and Services. WEF (January 2015)
26.
Posada, J., Toro, C., Barandiaran, I., Oyarzun, D., Stricker, D., de Amicis, R., Pinto, E.B., Eisert, P., Dollner, J., Vallarino, I.: Visual computing as a key enabling technology for industrie 4.0 and industrial internet. Comp. Graph. Appl. IEEE 35(2), 26–40 (2015)CrossRef
27.
Tosatti, L. M., Pierpaoli, F., Urbani, A., Jovane, F.: New frontiers for manufacturing in mass customization. Proceedings of the 35th CIRP-International Seminar on Manufacturing Systems, Seoul, Korea (2002)
28.
Urbani, A., Pasek, Z.: Description and analysis of a possible supply chain evolution based on a service pattern. Proceedings of the 5th International Conference on Managing Innovations in Manufacturing (MIM), Milwaukee, Wisconsin, USA (2002)
29.
Copani, G.: Machine Tool industry: beyond tradition? In: Lay, G. (ed.) Servitization in industry, pp. 109–130. Springer Verlag, Heidelberg (2014)
30.
Macaulay, J., O’Connell, K., Namboodri, Ch., Delaney, K.: The digital manufacturer – Resolving the service Dilemma. Cisco (November 2015)
31.
32.
Wise, R., Baumgartner, P.: Go downstream: the new imperative in manufacturing. Harvard Busin. Rev. 77(5), 133–141 (1999)
33.
Lay, G. (ed.): Betreibermodelle für Investitionsgüter. Fraunhofer-Verlag, Stuttgart (2007)
34.
Spring, M., Araujo, L.: Service, services and products: Rethinking operations strategy. Int. J. Operat. Prod. Manage. 29(5), 444–467 (2009)CrossRef
35.
Henkel, C.B., Bendig, O.B., Caspari, T., Hasagic, N.: Industrial service strategies: the quest for faster growth and higher margins. Zürich/München, Monitor Group, Berlin (2004)
36.
Fischer, T., Gebauer, H., Fleisch, E.: Service business development: strategies for value creation in manufacturing firms. cambridge University Press, Cambridge (2012)CrossRef
37.
Lerch, Chr, Gotsch, M.: Avoiding the overhead cost trap: towards an advanced management accounting method for servitized firms. In: Lay, G. (ed.) Servitization in industry, pp. 277–294. Springer Verlag, Heidelberg (2014)
38.
Rabetino, R., Kothamäki, M., Lehtonen, H., Kostama, H.: Developing the concept of life-cycle service offering. Indust. Market. Manage. 49, 53–66 (2015)CrossRef
39.
Visintin, F.: Photocopier industry: at the forefront of servitization. In: Lay, G. (ed.) Servitization in industry, pp. 23–44. Springer Verlag, Heidelberg (2014)
40.
Huang, H.C., Chu, W., Wang, W.K.: Strategic performance measurement and value drivers: evidence from international tourist hotels in an emerging economy”. Serv. Indust. J. 27(8), 1111–1128 (2007)CrossRef
41.
Martinez, V., Bastl, M., Kingston, J., Evans, S.: Challenges in transforming manufacturing organisations into product-service providers. J. Manufact. Technol. Manage. 21(4), 449–469 (2010)CrossRef
42.
43.
Porter, M.E., Heppelmann, J.E.: How smart, connected products are transforming competition. Harvard Busin. Rev. 92, 11–64 (2014)
44.
Jiménez, J., Escrich, P., Baig, R., Freitag, F., Navarro, L.: Deploying PaaS for Accelerating Cloud Uptake in the Guifi.net Community Network. In: International Workshop on the Future of PaaS 2014, within IEEE IC2E. Boston, Massachusetts, USA: IEEE (March 2014)
45.
Kamp, B., Ochoa, A.: (Re)organizing for servitization: insights from a machine tool manufacturer. Paper presented at Spring Servitization Conference 2016, Manchester UK (2016)
46.
47.
Ulaga, W., Reinartz, W.J.: Hybrid offerings: how manufacturing firms combine goods and services successfully. J. Market. 75, 5–23 (2011)CrossRef
48.
Kindström, D., Kowalkowski, C.: Service innovation in product-centric firms: a multidimensional business model perspective. J. Busin. Indust. Market. 29(2), 96–111 (2014)CrossRef
49.
Pawar, K.S., Beltagui, A., Riedel, J.C.K.H.: The PSO triangle: designing product, service and organisation to create value. Int. J. Operat. Prod. Manage. 29(5), 468–493 (2009)CrossRef
50.
Tukker, A.: Eight types of product-service systems: eight ways to sustainability? Experiences from SusProNet. Busin. Strateg. Environ. 13, 246–260 (2004)CrossRef
51.
Allmendinger, G., Lombreglia, R.: Four strategies for the age of smart services. Harvard Busin. Rev. 83(10), 131–145 (2005)
52.
Gebauer, H.: Keynote speech at 4th ICBS conference, Madrid (November 2015)
53.
Vargo, S., Lusch, R.: Evolving to a new dominant logic for marketing. J. Market. 68, 1–17 (2004)CrossRef
54.
55.
Yin, R.K.: Case study research: design and methods, 4th edn. Sage, Thousand Oaks (2009)
56.
Strauss, A., Corbin, J.: Basics of qualitative research: techniques and procedures for developing grounded theory, 2nd edn. Sage Publications, Thousand Oaks (1998)
57.
Dubois, A., Gadde, L.E.: Systematic combining: an abductive approach to case research. J. Busin. Res. 55, 553–560 (2002)CrossRef
58.
Toro, C., Barandiaranigo Barandiaran, I., Posada, J.: A perspective on knowledge based and intelligent systems implementation in industrie 4.0. Procedia Computer Science, 60: 362 – 370. Knowledge-Based and Intelligent Information Camp; Engineering Systems 19th Annual Conference, KES-2015, Singapore, September 2015 Proceedings (2015)
59.
Lee, J., Kao, H-A., Yang, S.: Service innovation and smart analytics for industry 4.0 and big data environment. Procedia CIRP, 16:3 – 8. Product Services Systems and Value Creation. Proceedings of the 6th CIRP Conference on Industrial Product-Service Systems (2014)
60.
Blanchet, M., Rinn, T., von Thaden, G., de Thieulloy, G.: Industry 4.0: The New Industrial Revolution. How Europe will succeed. Roland Berger Strategy Consultants GmbH (March 2014)
61.
Davies, J., Edgar, Th, Porter, J., Bernaden, J., Sarli, M.: Smart manufacturing, manufacturing intelligence and demand-dynamic performance. Comp. Chem. Eng. 47, 145–156 (2012)CrossRef
62.
Szczerbicki, E., Graña, M., Posada, J., Toro, C.: Current research advances and implementations in smart knowledge-based systems. Cyber. Syst. 44(2–3), 95–97 (2013)CrossRef
63.
Agarwal, R., Selen, W., Roos, G., Green, R. (eds.): The handbook of service innovation. Springer Publishing, New York (2015)
64.
Schroeder, A., Kotlarsky, J.: Digital resources and their role in advanced service provision: a VRIN analysis”. In: Baines T., Harrison, D.K. (Eds.), Servitization: the theory and impact: proceedings of the Spring Servitization Conference 18 - 19 May 2015, Aston Business School Birmingham UK (2015)
65.
Visnjic Kastalli, I., Van Looy, B.: Servitization: disentangling the impact of service business model innovation on manufacturing firm performance. J. Operat. Manag. 31(4), 169–180 (2013)CrossRef
66.
Ayerbe, A., Cirion, I., Mansell, J., De Torres, A. Gil, G., Laka, J.: Thinking products in a different way: what is needed for product servitization, Paper presented at the 3\(^{rd}\) International Business Servitization conference, Bilbao (19-20 November 2014)
67.
Eisenhardt, K.M.: Building theories from case study research. Acad. Manage. Rev. 14(4), 532–550 (1989)
68.
McGowan, M.A., Andrews, D., Criscuolo, C., Nicoletti, G.: The future of productivity. OECD, Paris (2015)
69.
Violante, M.G., Vezzetti, E., Alemanni, M.: An integrated approach to support the requirement mangement (RM) tool customization for a collaborative scenario. Int. J. Inter. Design Manufact. (2015). doi:10.​1007/​s12008-015-0266-3, pp. 1–14
70.
Etienne, A., Mirdamadi, Sh, Mohammadi, M., Babaeizadeh Malmiry, R., Antoine, J-Fr., Siadat, A., Dantan, J-Y., Tavakkoli, R., Martin, P.: Cost engineering for variation management during the product and process development. International J. Inter. Design Manufact. (2016). doi:10.​1007/​s12008-016-0318-3, pp. 1–12
71.
Belkadi, F., Troussier, N., Eynard, B., Bonjour, E.: Collaboration based on product lifecycles interoperability for extended enterprise. Int. J. Inter. Design Manufact. 4, 169–179 (2010)CrossRef
Metadaten
Titel
Smart servitization within the context of industrial user–supplier relationships: contingencies according to a machine tool manufacturer
verfasst von
Bart Kamp
Ainhoa Ochoa
Javier Diaz
Publikationsdatum
27.07.2016
Verlag
Springer Paris
Erschienen in
International Journal on Interactive Design and Manufacturing (IJIDeM) / Ausgabe 3/2017
Print ISSN: 1955-2513
Elektronische ISSN: 1955-2505
DOI
https://doi.org/10.1007/s12008-016-0345-0

Weitere Artikel der Ausgabe 3/2017

International Journal on Interactive Design and Manufacturing (IJIDeM) 3/2017 Zur Ausgabe

Original Paper

Decision support to conceive optimized transparent transpired collectors (TTC)

Original Paper

Towards a methodology to build virtual reality manufacturing systems based on free open software technologies

Original Paper

Patent-based creativity method for early design stages: case study in locking systems for medical applications

Original Paper

Using motion capture to study human standing accessibility: comparison between physical experiment, static model and virtual ergonomic evaluations

Original Paper

Appraisal of open software for finite element simulation of 2D metal sheet laser cut

Original Paper

Ergonomic analysis in conceptual design stage using a gesture-based modelling tool