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Erschienen in:
Sustainable Development and Leisure Services: Changes and Trends Kapitel lesen Erstes Kapitel lesen

2021 | OriginalPaper | Buchkapitel

Smart Tourism: Towards the Concept of a Data-Based Travel Experience

verfasst von : Magdalena Kachniewska

Erschienen in: Handbook of Sustainable Development and Leisure Services

Verlag: Springer International Publishing

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Abstract

The main purpose of the chapter is to identify the potential of big data analysis (BDA) as a tool to enhance the tourism experience by offering products/services that are more personalised to meet each visitor’s unique needs and preferences, as well as to counteract the negative effects of overtourism. The literature review was adapted to define and estimate the significance of data-based experience management. Some examples of big data (BD) application in travel and tourism were identified (e.g. a predictive tourism experience, Internet-based tourist involvement and co-creation, personalisation of the value proposal, effectiveness improvement and promotion enhancement).

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Vorheriges Kapitel Religious Tourism and Sustainable Development: Perspectives from Hill States in India
Nächstes Kapitel Social Media and Sustainable Tourism Marketing: Perceptions of Owners of Leisure-Related Enterprises Operating Within Viana do Castelo Littoral Geopark (Northwest Portugal)
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Metadaten
Titel
Smart Tourism: Towards the Concept of a Data-Based Travel Experience
verfasst von
Magdalena Kachniewska
Copyright-Jahr
2021
Buch
Handbook of Sustainable Development and Leisure Services

Print ISBN: 978-3-030-59819-8

Electronic ISBN: 978-3-030-59820-4

Copyright-Jahr: 2021

DOI
https://doi.org/10.1007/978-3-030-59820-4_19