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Erschienen in:
2015 | OriginalPaper | Buchkapitel
Social and Environmental Threats
verfasst von : Charlie Pownall
Erschienen in: Managing Online Reputation
Verlag: Palgrave Macmillan UK
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In September 2011, not long after receiving USD 45 billion in US government bailout funds and two days before controls on debit transaction fees in the US were about to take effect, a memo disclosing that Bank of America (BoA) was on the verge of slamming a monthly charge of USD 5 on its local debit card customers was leaked to the Wall Street Journal. The news led to a huge outcry, prompting a number of newspapers to advise their readers to switch to better alternatives and to two back-to-back online campaigns organized by irate customers that culminated in an estimated 600,000 people transferring around USD 4.5 billion from BoA and its main street retail counterparts to community and credit unions.1