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2023 | OriginalPaper | Buchkapitel

Social Commerce—Origin and Meaning—

verfasst von : Richard C. Geibel, Robin Kracht

Erschienen in: Digital Management in Covid-19 Pandemic and Post-Pandemic Times

Verlag: Springer International Publishing

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Abstract

The world of electronic commerce (e-commerce) has grown considerably in importance and developed at great speed in recent years. This rapid development relates not only to the constantly growing sales volume of e-commerce, which has been further accelerated in particular by the Corona pandemic, but also to the different facets and manifestations in which e-commerce presents itself today.

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Titel: Social Commerce—Origin and Meaning—
verfasst von: Richard C. Geibel
Robin Kracht
Verlag: Springer International Publishing
Buch: Digital Management in Covid-19 Pandemic and Post-Pandemic Times
Print ISBN: 978-3-031-20147-9

Electronic ISBN: 978-3-031-20148-6

Copyright-Jahr: 2023
DOI: https://doi.org/10.1007/978-3-031-20148-6_6

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