Socially Networked or Isolated? Differentiating Older Adults and the Role of Tablets and Television

Population is aging. With it comes social isolation which leads to drastic health degrading situations. Facebook has the potential to assist older adults in maintaining relationships. Still problems like unclear purposes, design complexity and privacy issues have contributed to a lower uptake. We conducted a study to understand how to draw Facebook closer to older adults, investigate the main difficulties and motivations towards its use and adoption, and inquire about the possibilities of using Tablet and Television as alternatives to the traditional PC for accessing this kind of services. Findings show correlations between self-belief in technical skills, motor limitations, and tablet use and the use of Facebook. It also shows that the complexity of Facebook’s user interface limits its use by the older adults that use it and works as a barrier for its adoption by the seniors who still don’t. We also identified distinct groups and distinct feelings about the use of Television as a vehicle for social interaction. We derived a set of recommendations to consider when designing solutions for tackling social isolation.