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2017 | OriginalPaper | Buchkapitel

Spill-over Effects of Online Consumer Reviews in the Hotel Industry

verfasst von : Sangwon Park, Jason Li Chen

Erschienen in: Information and Communication Technologies in Tourism 2017

Verlag: Springer International Publishing

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Abstract

The purpose of this research is to investigate and estimate the spill-over effects of online consumer reviews as a proxy to reflect hotel performance, focusing on 689 hotels located in London, UK. This study used a series of data mining approach to collect estimated variables from a travel search engine website (i.e., Kayak.com) and made the first attempt to apply spatial econometric modelling at the firm level in the tourism and hospitality field. The findings of this research identified a complementary effect of consumer rating between neighbouring hotels, and showed the spatial dependency of room prices across hotels at the destination. Furthermore, a local estimation using geographically weighted regression approach allows researchers to understand the spatial variations of the spatial effects. Important implications for tourism and hospitality managers to develop regional marketing and promotions are provided.

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Titel: Spill-over Effects of Online Consumer Reviews in the Hotel Industry
verfasst von: Sangwon Park
Jason Li Chen
Verlag: Springer International Publishing
Buch: Information and Communication Technologies in Tourism 2017
Print ISBN: 978-3-319-51167-2

Electronic ISBN: 978-3-319-51168-9

Copyright-Jahr: 2017
DOI: https://doi.org/10.1007/978-3-319-51168-9_9

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