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Erschienen in:
Introduction: Netflix and the Re-invention of Television Kapitel lesen Erstes Kapitel lesen

2018 | OriginalPaper | Buchkapitel

13. The Netflix Audience

verfasst von : Mareike Jenner

Erschienen in: Netflix and the Re-invention of Television

Verlag: Springer International Publishing

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Abstract

This chapter conceptualises the Netflix audience as transnational audience. Transnational audiences have traditionally been conceptualised via social media and online communication. Yet, due to Netflix’ discursive links with television, its audience’s engagement is hardly the same. Television studies have previously conceptualised audiences as national audiences, even if these have become increasingly fragmented since the TV II era. Yet, Netflix’ audience is clearly transnational and fragmented across borders, rather than within them. Though Netflix’ audience can hardly be thought of as an audience of fans, fan studies offer concepts to understand audience formations around specific texts or platforms rather than as a national audience. Thus, this chapter considers how the Netflix audience can be considered as a transnational television audience.

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Vorheriges Kapitel The Transnational and Domestication: Netflix Texts
Nächstes Kapitel Conclusion
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Metadaten
Titel
The Netflix Audience
verfasst von
Mareike Jenner
Copyright-Jahr
2018
Buch
Netflix and the Re-invention of Television

Print ISBN: 978-3-319-94315-2

Electronic ISBN: 978-3-319-94316-9

Copyright-Jahr: 2018

DOI
https://doi.org/10.1007/978-3-319-94316-9_13