9. The Path to Expönentiality

Exponentiality (or Expönentiality with a Swedish flair) is a formula to conceptualize and plot a company journey to achieve exponential positive sustainability impact. The Formula starts with purpose, and a well-managed company footprint (minimizing negative impacts while maximizing positive ones) and a strong sustainability value proposition. The X-Factor is a set of leverage points—unique tools and accelerators that enable a leader to ratchet up ambition to achieve world-changing levels of impact. The formula helps to visualize all of the pieces of a puzzle in order to avoid meeting an exponential problem with an incremental response. Swedish outdoor wear company Houdini leads the way with an industry-first planetary boundaries assessment to map its impact on the earth system and understand how to reduce its negative impacts and reinforce its positive. Each journey is unique, but it starts and ends with ambition.