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2017 | OriginalPaper | Buchkapitel

3. Store-based Retailing – General Merchandise

verfasst von : Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein

Erschienen in: Strategic Retail Management

Verlag: Springer Fachmedien Wiesbaden

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Abstract

This chapter discusses the main characteristics and empirical relevance of a variety of store formats applied in non-food retailing. The diverse forms of retail stores represent different strategies for selling goods and services and are a result of the diversity of product groups covered by the term “general merchandise”.

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Vorheriges Kapitel Store-based Retailing – Food and Near-food

Nächstes Kapitel Online Retailing

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Titel: Store-based Retailing – General Merchandise
verfasst von: Joachim Zentes
Dirk Morschett
Hanna Schramm-Klein
Verlag: Springer Fachmedien Wiesbaden
Buch: Strategic Retail Management
Print ISBN: 978-3-658-10182-4

Electronic ISBN: 978-3-658-10183-1

Copyright-Jahr: 2017
DOI: https://doi.org/10.1007/978-3-658-10183-1_3