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Erschienen in:
2008 | OriginalPaper | Buchkapitel
Success factors and levers for best practice in innovation management
verfasst von : Stefan Pötzl, Thomas Kohr, Michael Zollenkop
Erschienen in: Operations Excellence
Verlag: Palgrave Macmillan UK
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Innovation is becoming increasingly important for companies in many industries. Companies today are often so dependent on innovation that, if they were to fail to bring products to market, they would risk losing substantial market share at a rapid pace. Phonak, the Swiss producer of hearing devices, considered a ‘hidden champion’, makes 65 percent of its turnover with products it has brought to market in the last two years. This philosophy applies in more traditional industries, too. For example, Wittenstein, a German producer of gearboxes, generates 85 percent of its turnover with products fewer than five years old. To survive global competition, most companies simply have to innovate.