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Erschienen in:
2018 | OriginalPaper | Buchkapitel
Supplier relationships to family firms
verfasst von : Christoph Rose
Erschienen in: Supplier Relationships to Family Firms
Verlag: Springer Fachmedien Wiesbaden
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In chapter 2 of this work, the foundations of relationship marketing and especially relationship quality in business-to-business customer-supplier relationships are explained. Furthermore, chapter 0 introduces the topic of family business research to the reader and provides a solid foundation for the following parts. Central to this work is the investigation of the business-to-business relationship quality of family businesses. This chapter unites the theoretical expectations and develops the hypotheses that are the subject of the empirical investigation of my research topic.