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Erschienen in:
2018 | OriginalPaper | Buchkapitel
Sustainability Dimensions and Public Relations Practices in Public Health System
verfasst von : Simone Alves de Carvalho
Erschienen in: Towards Green Campus Operations
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Abstract
The importance of this article is its objective to analyze the sustainability dimensions of the public health sector in Brazil, criticized for its economic, social and environmental planning. The methods used were analyzes of the official sector reports. As a result, we find that the areas of public health and public relations must have greater convergence, so the public will have access to the information they need. Finally, some practical measures such as planning strategic public relations promotes the recognition of the importance of the sector, the relevance of its activities, the reputation of its organs and the relationship with its different publics.