34. Sustainable Tourism as a Factor in the Successful Development of the Regional Economy

Nowadays, tourism has an enormous impact on the economy of many regions. However, not all regions are able to provide long-term sustainable tourism development in their territory. One of the most important causes of problems in the development of regional tourism is the imperfection of the regional system of tourism management. The article presents the study of sustainable tourism and investigates the conditions of the approach of modern tourism to this model. We analysed the impact of sustainable tourism on social processes. The article explores both positive effect of tourism on the economy of the region and negative consequences, primarily the problems of sociocultural character. The paper offers a number of measures to improve the management of tourism at the regional level. Their implementation will contribute to the self-development of tourism; it will increase the interest of local authorities and communities in the improvement of the quality of tourism resources, development of social infrastructure, transport, communications, telecommunication systems, culture, folk art and crafts.