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2016 | OriginalPaper | Buchkapitel

System Thinking and Business Model Canvas for Collaborative Business Models Design

verfasst von : Sergio Gustavo Medina Pereira, Franciele Alves dos Santos Medina, Rodrigo Franco Gonçalves, Márcia Terra da Silva

Erschienen in: Advances in Production Management Systems. Initiatives for a Sustainable World

Verlag: Springer International Publishing

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Abstract

The purpose of this research is to reduce the existing gap between the abstraction of the real world and business modeling. For that, we combine two solutions: the soft systems methodology (SSM) and business model canvas (BMC). The first step is to introduce the theoretical concepts of both. The second step is the application of each methodology separately. Moreover, the final stage is to feed the BMC with the outputs of SSM. Was verified in the results what the concept of approximate the real world to systemic world (SSM) bring several benefits in the application of the BMC.

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Metadaten
Titel
System Thinking and Business Model Canvas for Collaborative Business Models Design
verfasst von
Sergio Gustavo Medina Pereira
Franciele Alves dos Santos Medina
Rodrigo Franco Gonçalves
Márcia Terra da Silva
Copyright-Jahr
2016
DOI
https://doi.org/10.1007/978-3-319-51133-7_55

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