Taxonomic Manifestations of the Concept “Man” in Digital Communication

The subject of communication and the meaning of words respond quickly to any changes in society. People’s views on problems, phenomena, attitudes to the environment, history, love, morality are subject to verbalization in modern media. The most current events are recorded in modern digital communication and we can say that it reflects everything new that is happening in the world. In digital communication, the varieties of current journalism look quite interesting, which attract with their pathos, metaphor, figurative means, expression of what is said. The article considers the ability of journalism to capture pragmatic values, the smallest deviations from the norm. This allows you to track the scope of concepts, the implementation of meanings, connotations and more. The paper attempts to study within the digital communication the content of the ontological concept of “man” and ways of its variability, impressiveness on the main various thematic web resources. The game of values and senses is covered on the basis of comparison of traditional, or dictionary, interpretation of the maintenance of this concept and the formed new maintenance in digital communication of mass media.