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Erschienen in:
1998 | OriginalPaper | Buchkapitel
Telebusiness and the Company Plan
verfasst von : Valerie O’Dea
Erschienen in: Better Business by Phone
Verlag: Macmillan Education UK
Enthalten in: Professional Book Archive
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In its broadest sense, telebusiness is any activity connected with conducting business by telephone. Its closest synonym being telemarketing. Many people, however, do not fully understand telemarketing and still confuse it with old-fashioned telesales techniques. Those who have yet to get to grips with the entire sphere of marketing itself think telemarketing is merely a way of conducting research by phone!