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2017 | OriginalPaper | Buchkapitel
9. The Art of Copywriting
Writing copy for an overstimulated world
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Abstract
What is copywriting? Simply put, you can think of it as salesmanship in written form. It is used for the purpose of relaying a client’s advertising or marketing message. Great copywriting has the ability to deliver messages of value to the right people at the right time. Effective messaging will motivate readers to respond with thoughts, words, or actions. If they are not motivated to act or at least consider taking action, the copy was not successful. You may be thinking, “Yeah. Sure. Whatever. That’s easy. It’s just words.” Don’t underestimate the power of good copywriting.