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Erschienen in:
2016 | OriginalPaper | Buchkapitel
2. The Bemis Case
verfasst von : Thomaz P. Gruber
Erschienen in: WCOM (World Class Operations Management)
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Abstract
At the time that Bemis started its strategy had three main initiatives: Customer Intimacy, Innovation and Operational Excellence. The current theories said that most companies had to choose one of them: either to be customer oriented, or low cost producer or innovative, but Bemis decided that the three of them could be implemented providing to have the right strategy for each one...