18. The Challenge of Modifying Management Leadership Behavior Towards Virtual Product Creation in Industry

This chapter aims at explaining the challenges and typical behavior types of Management in enterprises within the new competence field “Virtual Product Creation” (incl. all aspects of Digital Engineering, Product Lifecycle Management, Advanced and/or Model-based Systems Engineering, Digital Manufacturing and related IT-technologies etc.). Management as an organizational task and opportunity to change and develop new digital engineering principles, processes, methods, tools, data models and engineering model types, is a rather new skill set which is often missing to drive digital innovations and transformations in industrial companies. This chapter exclusively introduces the delicate subject of Management behaviors in leading digital transformation and operation as part of Virtual Product Creation. So far, Management behavior and skillset are often neglected in driving digital innovations within organizations, enterprise and specifically in engineering. This chapter, therefore, provides an insight view into this subject by describing typical failure modes as well as by explaining good and bad lessons learned from Management behavior in specific industrial cases. Based on the challenges in digital transformation the author explains the need for improved digital leadership of Management in Virtual Product Creation. This chapter provides additional tips and techniques to become a Digital Leader on all levels of Management by introducing the 3-pillar staggered digital management leadership responsibility and eight critical digital leader capabilities and tools/charts for digital value creation and digital business benefits.