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Erschienen in:
2015 | OriginalPaper | Buchkapitel
The Construction of Counter Effect Evaluation Index System of Internet Public Opinion Based on EMR
verfasst von : Qian Wang, Zhenji Zhang, Ruize Gao
Erschienen in: LISS 2014
Verlag: Springer Berlin Heidelberg
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Abstract
Strengthen the management of internet public opinion, and establishing the perfect public opinion supervision system has become a new important task around the world. The existing monitoring and counter mechanism of internet public opinion mainly includes public opinion monitoring, early-warning, response, neglecting the key link of evaluation, especially the evaluation of the effect of counter internet public opinion. Besides, the existing index is incomplete, unclear, or difficult to calculate. In this paper, based on the structure of internet public opinion ecology system, designing the model of ecological monitoring and response system. Relay on the decision-making layer, we get the 3 first-level indicators and giving detailed analysis then. We tend to guide the evaluation of the effect of dealing with the internet public opinion, and to improve the level of counter network public opinion.