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Erschienen in:
2019 | OriginalPaper | Buchkapitel
The Digital Strategy: The Guide to Systematic Digitization of the Company
verfasst von : Daniel Kittelberger, Lea-Sophie Allramseder
Erschienen in: Performance Management in Retail and the Consumer Goods Industry
Verlag: Springer International Publishing
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Abstract
The opportunities that digitization offers companies are unmistakable. One can almost speak of a digital gold rush. In fact, in many companies an actionist and uncoordinated image is evident in dealing with the possibilities of digitization: they approach the topic from a wide variety of directions and functions, but the individual efforts remain limited in their impact, as a comprehensive concept is lacking. The result is a digital patchwork carpet. Dealing with the creation of a dedicated digitization strategy can help to remedy this situation and catalyze the targeted exploitation of the potential that arises.