The Effect of Digital Intelligence on the Change in the Corporate Culture

The article discusses the influence of digital intelligence on the formation and change of the current corporate culture of the organization. The model “Digital Manager” is shown, which relies on the “Digital—IQ” approach. It has been proven that digital transformation interacts with the corporate culture of the organization and becomes a mantra where the company's individuality (branding) is reflected, the “spiritual guideline and program” of the business. It was shown, digital intelligence relies on the most necessary digitalization elements in the era, among which virtual cooperation, media light, transdisciplinary, digital thinking. Key tools of the future are given, which modern management is already applied in practice. The concept of “Digital First” is shown, within which each business is developing as much as possible in the electronic environment. An example of a technological company “Sber” is given, in which a single ecosystem is drawn up with the possibility of building the workflow in digital form, combining the team on a digital innovation platform.