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2022 | OriginalPaper | Buchkapitel

2. The FMCG Market: Where We’ve Come From, Where We Are Now, and the Problem We Face

verfasst von : Chris Leach

Erschienen in: How to Save the FMCG Industry

Verlag: Springer International Publishing

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Abstract

What we will cover in this chapter: This chapter offers a fascinating review of the history of retailer and supplier collaboration, highlighting why we are at the current situation we face today. Leach couples this review with a sharp focus on the needs today of retailers and suppliers, and what is driving those needs. Leach brings together these insights to identify the questions we now need to answer as an industry.

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Vorheriges Kapitel Introduction: Why Do We Need to Look Again at Collaboration?

Nächstes Kapitel The Theory, and How It Applies to the FMCG Industry

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Titel: The FMCG Market: Where We’ve Come From, Where We Are Now, and the Problem We Face
verfasst von: Chris Leach
Verlag: Springer International Publishing
Buch: How to Save the FMCG Industry
Print ISBN: 978-3-030-92985-5

Electronic ISBN: 978-3-030-92986-2

Copyright-Jahr: 2022
DOI: https://doi.org/10.1007/978-3-030-92986-2_2