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Erschienen in:
Decision-Making Phenomenon and Behavioral Decision Theory Kapitel lesen Erstes Kapitel lesen

2014 | OriginalPaper | Buchkapitel

9. The Framing Effect of Decision Making

verfasst von : Professor Kazuhisa Takemura

Erschienen in: Behavioral Decision Theory

Verlag: Springer Japan

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Abstract

The body of utility theory that explains the phenomenon of decision making has developed new theories such as nonlinear utility theory to explain decision making under uncertainty. There is, however, a phenomenon called the framing effect which cannot be explained in its essence by the body of utility theory. The framing effect refers to phenomena in which preference is reversed even for the same decision making problem because of changes in perspectives resulting from differences in the linguistic expressions used to describe the decision making problem, resulting in varied results of decision making.

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Vorheriges Kapitel Prospect Theory and Decision-Making Phenomena
Nächstes Kapitel Theories Used to Explain the Framing Effect
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Metadaten
Titel
The Framing Effect of Decision Making
verfasst von
Professor Kazuhisa Takemura
Copyright-Jahr
2014
Verlag
Springer Japan
Buch
Behavioral Decision Theory

Print ISBN: 978-4-431-54579-8

Electronic ISBN: 978-4-431-54580-4

Copyright-Jahr: 2014

DOI
https://doi.org/10.1007/978-4-431-54580-4_9

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