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Erschienen in:
Decision-Making Phenomenon and Behavioral Decision Theory Kapitel lesen Erstes Kapitel lesen

2014 | OriginalPaper | Buchkapitel

10. Theories Used to Explain the Framing Effect

verfasst von : Professor Kazuhisa Takemura

Erschienen in: Behavioral Decision Theory

Verlag: Springer Japan

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Abstract

Chapter 9 introduced empirical studies of the framing effect. This chapter will explain the reasons why the framing effect occurs. Tversky and Kahneman (1981) explained the framing effect based on prospect theory (Kahneman and Tversky 1979, 1992), which they proposed. This chapter will first use this prospect theory to explain the framing effect, and subsequently use the contingent focus model (Takemura 1994; Takemura and Fujii 1999, 2001a)––an alternative explanation to prospect theory––for the explanation and introduce the empirical research related to this model.

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Vorheriges Kapitel The Framing Effect of Decision Making
Nächstes Kapitel Decision-Making Process
Literatur
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Fujii, S., & Takemura, K. (2001a). Risuku taido to chui : Jokyo izonteki shoten moderu ni yoru furemingu koka no keiryo bunseki [Risk attitude and attention: A psychometric analysis of framing effect by contingent focus model]. Kodo Keiryogaku [The Japanese Journal of Behaviormetrics], 28, 9–17.CrossRef
Fujii, S., & Takemura, K. (2001b). Jokyo izonteki shoten moderu ni yoru furemingu koka no meta bunseki [ Psychometric meta-analysis of framing effect by contingent focus model] Nihon kodo keiryo gakkai dai 29 kai taikai happyou ronbun syorokusyu [Paper presented at the 29th International Meeting of the Psychometric Society (IMPS 2001)] (pp. 164–167).
Fujii, S., & Takemura, K. (2003). Attention, frames condition and decision making under risk: An empirical test of the contingent focus model using an eye gaze recorder. Paper presented at the Society for Judgment and Decision Making, Vancouver, Canada.
Fujii, S., Takemura, K., & Kikkawa, T. (2002). Kimekata to goi keisei: Shakaiteki jiremma ni okeru rikoteki doki no yokusei ni mukete [Decision strategy and consensus formation: Towards inhibition of selfish motive in social dilemma]. Dobokugakkai rombunshu [Proceedings of Japan Society of Civil Engineers], 709, 13–26.
Gärling, T., & Romanus, J. (1997). Integration and segregation of prior outcomes in risky decisions. Scandinavian Journal of Psychology, 38, 289–296.CrossRef
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Maule, A. J. (1989). Positive and negative decision frames: A verbal protocol analysis of the asian disease problem of Tversky and Kahneman. In H. Montgomery & O. Svenson (Eds.), Process and structure in human decision making (pp. 163–180). New York: Wiley.
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Takemura, K. (1994). Furemingu Koka no Rironteki Setsumei: Risukuka Deno Ishikettei no Jokyo Izonteki Shoten Moderu [Theoretical explanation of the framing effect: Contingent focus model for decision-making under risk]. Japanese Psychological Review, 37, 270–293.
Takemura, K. (1998). Jokyo izonteki isikettei no teiseiteki moderu: Shinteki monosashi riron niyoru setsumei [Qualitative model of contingent decision-making: An explanation of using the mental ruler theory]. Ninchi Kagaku [Cognitive Studies], 5(4), 17–34.
Takemura, K. (2001). Contingent decision making in the social world. In C. M. Allwood & M. Selart (Eds.), Decision making: Social and creative dimensions (pp. 153–173). Dordrecht: Kluwer Academic.CrossRef
Takemura, K., & Fujii, S. (1999). Contingent focus model of decision framing under risk. Paper presented at 17th Biennial Conference on Subjective Probability, Utility and Decision Making, Mannheim, Germany.
Takemura, K., Hu, K., & Fujii, S. (2001). Joho monitaringu ho niyoru jokyo izonteki syotenka moderu no kento [Examination of contingent focus model using a method of monitoring information acquisition]. Paper presented at the Japan Society for Kansei Engineering
Takemura, K., Wakayama, D., & Horiuchi, K. (2004). Kokoku juyo no suri shinnri moderu to de-ta kaiseki ho no kaihatsu: shohisha no handan to isikettei no shinri jikken to chosa kenkyu wo tsujite [Development of mathematical model and data analysis method of consumer advertising response: Through psychological experiment and survey research]. Advertising Science, 45, 153–172.
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Tversky, A., & Kahneman, D. (1992). Advances in prospect theory: Cumulative representation of uncertainty. Journal of Uncertainty, 5, 297–323.CrossRef
Metadaten
Titel
Theories Used to Explain the Framing Effect
verfasst von
Professor Kazuhisa Takemura
Copyright-Jahr
2014
Verlag
Springer Japan
Buch
Behavioral Decision Theory

Print ISBN: 978-4-431-54579-8

Electronic ISBN: 978-4-431-54580-4

Copyright-Jahr: 2014

DOI
https://doi.org/10.1007/978-4-431-54580-4_10

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