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2014 | OriginalPaper | Buchkapitel

11. Decision-Making Process

verfasst von : Professor Kazuhisa Takemura

Erschienen in: Behavioral Decision Theory

Verlag: Springer Japan

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Abstract

This chapter presents a description of a decision-making process. The previous chapters have explained the decision-making phenomenon and theories to describe the phenomenon, which, however, have largely omitted a description of the process through which a decision is made. Accordingly, this chapter presents a description of how the psychological process used in decision making is explainable using a technique to follow the decision-making process. This chapter also elucidates the task variables and emotional factors affecting the decision-making process. The final section explains the changes made to cognition in psychological processes after decision making.

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Vorheriges Kapitel Theories Used to Explain the Framing Effect

Nächstes Kapitel Behavioral Decision Theories that Explain Decision-Making Processes

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Takemura, K. (1997a). Shohisha no joho tansaku to sentakushi hyoka [Alternative evaluation and consumer buying decision]. In T. Sugimoto (Ed.), Shohisha rikai no tame no shinrigaku [Understanding in consumer psychology] (pp. 56–72). Tokyo: Fukumura Shuppan.

Takemura, K. (1997b). Shiko, handan to kanjo [Affect, judgment, and thought]. In H. Kaiho (Ed.), Atatakai ninchi no shinrigaku: ninchi to kanjo no yusetsu gensyo no hushigi [Psychology of hot cognition] (pp. 77–97). Tokyo: Kaneko Shobo.

Titel: Decision-Making Process
verfasst von: Professor Kazuhisa Takemura
Verlag: Springer Japan
Buch: Behavioral Decision Theory
Print ISBN: 978-4-431-54579-8

Electronic ISBN: 978-4-431-54580-4

Copyright-Jahr: 2014
DOI: https://doi.org/10.1007/978-4-431-54580-4_11

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