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Erschienen in:
2004 | OriginalPaper | Buchkapitel
The global customer
verfasst von : Roger Cartwright, PhD
Erschienen in: Mastering the Globalization of Business
Verlag: Macmillan Education UK
Enthalten in: Professional Book Archive
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‘The customer is always right’ has entered common usage both by customers and those who seek their custom. Like many well-known sayings its origin is not completely straightforward. It has been attributed to Lord Sainsbury in the UK but also to a Philadelphia department store owner, John Wannamaker, who is reputed to have first used the phrase as early as the 1860s.