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Erschienen in:
Comparison of Joint Angle Measurements from Three Types of Motion Capture Systems for Ergonomic Postural Assessment Kapitel lesen Erstes Kapitel lesen

2020 | OriginalPaper | Buchkapitel

The Impact of Social Media in Military Recruiting

verfasst von : Angel Peralta, Nicholas Caporusso

Erschienen in: Advances in Physical, Social & Occupational Ergonomics

Verlag: Springer International Publishing

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Abstract

Given the growing success and user base of Social Media websites and, specifically, Social Networks, over the last decade, businesses have transitioned from traditional advertising to digital platforms. Specifically, their audience targeting features make it very easy to promote products and services to defined groups of individuals with specific characteristics. As a result, in addition to standard advertising, organizations, including educational institutions, started using personal and professional Social Networks (e.g., Facebook, Instagram, and LinkedIn) as a recruiting tool for reaching potential candidates and interacting with them in a quick informal fashion.
In this paper, we explore the human factors in the use of Social Media in recruiting for the Army and we detail the results of a study in which we compared the perspective of recruiters and prospect cadets, especially in the context of initiatives, such as the Delayed Entry Program (DEP).

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Vorheriges Kapitel An Assessment of Whole-Body Vibrations Exposure in Transport Truck Drivers
Nächstes Kapitel Improvement of Efficiency in the Productivity of an Aerospace, Maritime and Military Company in Tijuana, Baja California; Mexico
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Metadaten
Titel
The Impact of Social Media in Military Recruiting
verfasst von
Angel Peralta
Nicholas Caporusso
Copyright-Jahr
2020
Buch
Advances in Physical, Social & Occupational Ergonomics

Print ISBN: 978-3-030-51548-5

Electronic ISBN: 978-3-030-51549-2

Copyright-Jahr: 2020

DOI
https://doi.org/10.1007/978-3-030-51549-2_55

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