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Journal of Business Ethics

Erschienen in:

01.12.2011

The Influence of Corporate Environmental Ethics on Competitive Advantage: The Mediation Role of Green Innovation

verfasst von: Ching-Hsun Chang

Erschienen in: Journal of Business Ethics | Ausgabe 3/2011

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Abstract

This study utilizes structural equation modeling (SEM) to explore the positive effect of corporate environmental ethics on competitive advantage in the Taiwanese manufacturing industry via the mediator: green innovation performance. This study divides green innovation into green product innovation and green process innovation. The empirical results show that corporate environmental ethics positively affects green product innovation and green process innovation. In addition, this study verifies that green product innovation mediates the positive relationship between corporate environmental ethics and competitive advantage, but green process innovation does not. Therefore, corporate environmental ethics can not only affect competitive advantage directly, but also influence it indirectly via green product innovation in the Taiwanese manufacturing industry. Taiwanese manufacturing companies can increase their corporate environmental ethics and green product innovation to enhance their competitive advantages.

Vorheriger Artikel Learning to Be Job Ready: Strategies for Greater Social Inclusion in Public Sector Employment

Nächster Artikel Visualizing the Phronetic Organization: The Case of Photographs in CSR Reports

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Titel: The Influence of Corporate Environmental Ethics on Competitive Advantage: The Mediation Role of Green Innovation
verfasst von: Ching-Hsun Chang
Publikationsdatum: 01.12.2011
Verlag: Springer Netherlands
Erschienen in: Journal of Business Ethics / Ausgabe 3/2011
Print ISSN: 0167-4544
Elektronische ISSN: 1573-0697
DOI: https://doi.org/10.1007/s10551-011-0914-x

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