2011 | OriginalPaper | Buchkapitel
The Influence of Knowledge Flows on Market Entry Strategies and Coordination in Service MNCs
verfasst von : Prof. Dr. Dirk Morschett, Prof. Dr. Hanna Schramm-Klein
Erschienen in: Internationale Unternehmungen und das Management ausländischer Tochtergesellschaften
Verlag: Gabler
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Despite the high empirical relevance of the internationalization of services, relatively few empirical studies have been carried out on this issue. Even though in recent years a number of studies were published that investigated the international management of service companies (e.g., Dunning 1989, Vandermerwe/Chadwick 1989, Erramilli/Rao 1993, Aharoni 1996, Knight 1999, Brouthers/Brouthers 2003, Ekeledo/ Sivakumar 2004, Blomstermo et al. 2006), compared to the extant literature on internationalization in the manufacturing industry, a research gap can still be identified (Coviello/Martin 1999, Knight 1999, Brouthers/Brouthers 2003).