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2018 | OriginalPaper | Buchkapitel

3. The Oratory of Barry Goldwater

verfasst von : Andrew Taylor

Erschienen in: Republican Orators from Eisenhower to Trump

Verlag: Springer International Publishing

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Abstract

This chapter discusses the reasons why Barry Goldwater is often remembered for the drubbing he sustained in the 1964 presidential election at the hands of Lyndon Johnson. Notwithstanding this, however, many of his ideas came to dominate the Republican Party and American politics. Goldwater’s rhetoric is significant for two reasons: first, it was an explicit critique of Modern Republicanism associated with the Eisenhower years and was also a frontal assault on what might be termed the post-1932 New Deal settlement in domestic politics and the containment of the Soviet threat.
Second, Goldwater saw his rhetoric as an exercise in political education. Winning the 1964 presidential election was a secondary consideration and far, far more important was convincing the American people of the peril they faced from the New Deal state and international communism.
Goldwater made few, if any, concessions to the conventional wisdoms of electoral politics because his purpose, along with growing groups such as the Young Americans for Freedom, the new conservative forces in the Southwest and California, and the disengagement of the Solid South from the Democratic Party, was to capture and convert the Republican Party into an instrument for radical political change. His electoral failure in 1964 opened the way for the Age of Reagan, which suggests Goldwater’s rhetoric had a transformatory effect on politics.

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Vorheriges Kapitel The Oratory of Dwight D. Eisenhower
Nächstes Kapitel The Oratory of Richard Nixon
Fußnoten
1
Goldwater appointed close friends, known as the ‘Arizona Mafia’, to run his campaign, ‘Goldwater for President’. This group included Denison Kitchel, Dean Burch, William Baroody, and Edward McCabe who had no experience of running a national campaign. The Draft Goldwater Committee, which contained seasoned political professionals such as Clifton White, William Rusher, and J. William Middendorf were ignored or sidelined. This included speechwriters. There seems little doubt that a lack of expertise led Goldwater to commit a number of errors with regard to messaging but equally it is clear Goldwater was highly resistant to expert advice.
 
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Metadaten
Titel
The Oratory of Barry Goldwater
verfasst von
Andrew Taylor
Copyright-Jahr
2018
Buch
Republican Orators from Eisenhower to Trump

Print ISBN: 978-3-319-68544-1

Electronic ISBN: 978-3-319-68545-8

Copyright-Jahr: 2018

DOI
https://doi.org/10.1007/978-3-319-68545-8_3