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Erschienen in:
2007 | OriginalPaper | Buchkapitel
The Other and I
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Which other? The great absentee? The one for whom the project is ultimately meant but who nevertheless does not participate in any of the decisions governing the design process? The one with whom the designer has to attempt to emotionally identify? The one whose position the designer would like to put himself in? The one who finally you have to respect and for whom you will try to produce the best design? How can you develop a high-quality product that is intended for someone who you yourself disdain? And yet, through the ideology of marketing that dominates our democracies, this other constantly feels himself to be disdained; disdained both as consumer and as citizen. What freedom does he have to intervene in the planning, the design or - more generally put — in the society? When the project is completed will he be satisfied to consume or perhaps to keep his wallet closed. Will he decide to make use of the planning result or ignore it, to choose or not to choose?