Skip to main content
Fachgebiete
Automobil + Motoren Bauwesen + Immobilien Business IT + Informatik Elektrotechnik + Elektronik Energie + Nachhaltigkeit Finance + Banking Management + Führung Marketing + Vertrieb Maschinenbau + Werkstoffe Versicherung + Risiko
DE
EN
Themenseiten
Organisationspsychologie Projektmanagement Marketing Smart Manufacturing
Bücher
Zeitschriften
Weitere Formate
Podcasts Webinare Technik Webinare Wirtschaft Kongresse Veranstaltungskalender Awards
Jetzt Einzelzugang starten
Zugang für Unternehmen
Referenzkunden
MTZ-Fachkongress

Antriebe und Energiesysteme von morgen


Austausch von Automobil- und Energiewirtschaft

Am 14./15. Mai geht es in Chemnitz um die Mobilitätswende durch Elektro- und Wasserstofffahrzeuge.
Erweiterte Suche
Anmelden
nach oben
Erschienen in:
Global Context, Policies and Practices in Urban Tourism: An Introduction Kapitel lesen Erstes Kapitel lesen

2017 | OriginalPaper | Buchkapitel

The Participatory Place Branding Process for Tourism: Linking Visitors and Residents Through the City Brand

verfasst von : Mihalis Kavaratzis

Erschienen in: Tourism in the City

Verlag: Springer International Publishing

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config
loading …

Abstract

This chapter contributes towards a holistic understanding of city brand formation centring on the goal of harmonising residents’ views and internal perspectives of the city with urban tourism goals and externally oriented branding efforts. The main premise is that in order to capture the ways in which place brands actually operate and form, it is necessary to capture and enable negotiations of meaning and change. This is particularly the case in the contemporary tourism environment with its emphasis on interactive and co-created destination brands. The chapter’s main proposition is the participatory place branding process, which incorporates a novel understanding of the formation of the place brand and how this might be influenced by destinations. The interrelated stages of this process are suggested as a valuable tool in destination branding efforts to develop co-created destination brands that incorporate external and internal meanings of the locality while addressing market challenges.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Jetzt informieren
Vorheriges Kapitel On The Move: Emerging Fields of Transport Research in Urban Tourism
Nächstes Kapitel Globetrotters and Brands: Cities in an Emerging Communicative Space
Literatur
Anholt S (2007) Competitive identity, the new brand management for countries, regions and cities. Palgrave-McMillan, Basingstoke
Ashworth GJ, Kavaratzis M (2009) Beyond the logo: brand management for cities. J Brand Manage 16(8):520–531CrossRef
Bailly AS (1994) Urban representations: the imaginary in the service of the economy. In: Ave G, Corsico F (eds) Marketing Urbano international conference. Torino Incontra, Turin
Bennett R, Savani S (2003) The rebranding of city places: an international comparative investigation. Int Public Manage Rev 4(2):70–87
Blain C, Levy SE, Ritchie JB (2005) Destination branding: insights and practices from destination management organizations. J Travel Res 43(4):328–338CrossRef
Boswijk A, Thijssen JPT, Peelen E (2005) A new perspective on the experience economy: meaningful experiences. Pearson Education, Amsterdam
Braun E (2012) Putting city branding into practice. J Brand Manage 19(2):257–267CrossRef
Braun E, Kavaratzis M, Zenker S (2013) My city—my brand: the role of residents in place branding. J Place Manage Dev 6(1):18–28CrossRef
Cai L (2002) Cooperative branding for rural destinations. Ann Tour Res 29(3):720–742CrossRef
Campelo A, Aitken R, Thyne M, Gnoth J (2014) Sense of place: the importance for destination branding. J Travel Res 53(2):154–166CrossRef
Clarke J (2000) Tourism brands: an exploratory study of the brands box model. J Vacat Mark 6(4):329–345CrossRef
Creswell T (2004) Place: a short introduction. Blackwell, London
Gartner W (2014) Brand equity in a tourism destination. Place Brand Public Dipl 10(2):108–116CrossRef
Govers R (2013) Why place branding is not about logos and slogans. Place Brand Public Dipl 9(20):71–75CrossRef
Govers R, Go F (2009) Place branding: virtual and physical identities, glocal, imagined and experienced. Palgrave-Macmillan, BasingstokeCrossRef
Goytia Prat A, de la Rica AM (2012) Personal experience tourism: a postmodern understanding. In: Sharpley R, Stone PR (eds) Contemporary tourist experience. Routledge, Oxon
Gregory A (2007) Involving stakeholders in developing corporate brands: the communication dimension. J Mark Manage 23(1/2):59–73CrossRef
Hankinson G (2004) Relational network brands: towards a conceptual model of place brands. J Vacat Mark 10(2):109–121CrossRef
Hankinson G (2010) Place branding theory: a cross- domain literature review from a marketing perspective. In: Ashworth GJ, Kavaratzis M (eds) Towards effective place brand management. Edward Elgar, Cheltenham, pp 15–35
Hatch MJ, Schultz M (2002) The dynamics of organisational identity. Hum Relat 55(8):989–1018CrossRef
Hatch MJ, Schultz M (2010) Toward a theory of brand co-creation with implications for brand governance. J Brand Manage 17(8):590–604CrossRef
Hjortegraad-Hansen R (2010) The narrative nature of place branding. Place Brand Pubic Dipl 6(3):268–279CrossRef
Houghton JP, Stevens A (2010) City branding and stakeholder engagement. In: Dinnie K (ed) City branding: theory and cases. Palgrave-McMillan, Basingstoke, pp 45–53
Hubbard P, Hall T (1998) The entrepreneurial city and the new urban politics. In: Hall T, Hubbard P (eds) The entrepreneurial city: geographies of politics, regime and representation. Wiley, Chichester
Ingold T (2011) Being Alive: essays on movement, knowledge and experience. Routledge, Oxon
Kalandides A (2011) The problem with spatial identity: revisiting the ‘sense of place’. J Place Manage Dev 4(1):28–39CrossRef
Kavaratzis M (2004) From city marketing to city branding: towards a theoretical framework for developing city brands. Place Brand Public Dipl 1(1):58–73CrossRef
Kavaratzis M, Hatch MJ (2013) The dynamics of place brands: an identity-based approach to place branding theory. Mark Theory 13(2):69–86CrossRef
Kavaratzis M, Kalandides A (2015) Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding. Environ Plan A 47(6):1368–1382CrossRef
Kornberger M (2010) Brand society: how brands transform management and lifestyle. Cambridge University Press, CambridgeCrossRef
Lefebvre H (1991) The production of space. Blackwell, Malden
Massey D (1994) A global sense of place. In: Massey D (ed) Space, place and gender. Polity Press, Cambridge, pp 146–156
Mayes R (2008) A place in the sun: the politics of place, identity and branding. Place Brand Public Dipl 4(2):124–132CrossRef
Mommaas H (2002) City branding: the necessity of socio-cultural goals. In: Hauben T, Vermeulen M, Patteeuw V (eds) City branding: image building and building images. NAI Uitgevers, Rotterdam, pp 34–44
Morgan N, Pritchard A, Pride R (2002) Destination branding: creating the unique destination proposition. Butterworth-Heinemann, London
Munar AM (2011) Tourist created content: rethinking destination branding. Int J Cult Tour Hosp Res 5(3):291–305CrossRef
Oliveira E, Panyik E (2015) Content, context and co-creation: digital challenges in destination branding with references to Portugal as a tourist destination. J Vacat Mark 21(1):53–74CrossRef
Papadopoulos N (2004) Place branding: evolution, meaning and implications. Place Brand 1(1):36–49CrossRef
Papadopoulos N, Heslop L (2002) Country equity and country branding: problems and prospects. J Brand Manage 9(4):294–314CrossRef
Pasquinelli C (2014) Branding as urban collective strategy-making: the formation of Newcastle Gateshead’s organisational identity. Urban Stud 51(4):727–743CrossRef
Qu H, Kim LH, Im H (2011) A model of destination branding: integrating the concepts of the branding and destination image. Tour Manag 32(3):465–476CrossRef
Ren C, Blichfeldt BS (2011) One clear image? Challenging simplicity in place branding. Scand J Hosp Tour 11(4):416–434CrossRef
Ritchie BR, Ritchie RJB (1998) The branding of tourism destination: past achievements and future trends in destination marketing—scope and limitations, Report of 48th Congress. AIEST, St‐Gall, pp 89–116
Saraniemi S, Kylänen M (2011) Problematizing the concept of tourism destination: an analysis of different theoretical approaches. J Travel Res 50(2):133–143CrossRef
Sevin E (2013) Places going viral: Twitter usage patterns in destination marketing and place branding. J Place Manage Dev 6(3):227–239CrossRef
Turner M (2015) The impact of home sharing on cities. Cities Today 2015:19–21
Van Ham P (2008) Place branding: the state of the art. Ann Am Acad Polit Soc Sci 61(1):126–149
Ward SV (1998) Selling places: the marketing and promotion of towns and cities 1850–2000. E&FN Spon, London
Warnaby G (2009) Towards a service-dominant place marketing logic. Mark Theory 9(4):403–423CrossRef
Metadaten
Titel
The Participatory Place Branding Process for Tourism: Linking Visitors and Residents Through the City Brand
verfasst von
Mihalis Kavaratzis
Copyright-Jahr
2017
Buch
Tourism in the City

Print ISBN: 978-3-319-26876-7

Electronic ISBN: 978-3-319-26877-4

Copyright-Jahr: 2017

DOI
https://doi.org/10.1007/978-3-319-26877-4_6

Premium Partner

    Bildnachweise