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Erschienen in:
2016 | OriginalPaper | Buchkapitel
8. The Path Forward: Making Change Happen
verfasst von : Susanna Priest
Erschienen in: Communicating Climate Change
Verlag: Palgrave Macmillan UK
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Abstract
In this final chapter, Priest revisits the dynamics of opinion formation and mobilization identified throughout the book, asking how climate—abstract and seemingly distant—can become the object of successful collective action. Part of the answer involves recognition that climate change is a social justice issue, not simply a scientific controversy. Americans have been through multiple periods of major social change, including a series of civil rights movements, the anti-Vietnam War movement, and the environmental movement. These taught important lessons. Four ideas for communicators and communication researchers who want to facilitate action on climate are presented: talk to others about the issue, adopt a “turn to the collective” in research, consider “action research” initiatives, and suggest solutions alongside identifying problems.