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Marketing Letters

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01.09.2007

The price-perceived quality relationship: A meta-analytic review and assessment of its determinants

verfasst von: Franziska Völckner, Julian Hofmann

Erschienen in: Marketing Letters | Ausgabe 3/2007

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Abstract

The authors conducted a meta-analysis of study results on the price-perceived quality relationship published from 1989 to 2006. The findings show that the price effect on perceived quality has decreased. Furthermore, the price–quality relationship is stronger in studies that use a within-subjects design, investigate higher priced products, and use samples from European countries but weaker for services, durable goods, and respondents who are familiar with the product. A striking null result indicates that the number of cues does not affect the price-perceived quality relationship significantly.

Vorheriger Artikel Nonverbal cues-based first impressions: Impression formation through exposure to static images

Nächster Artikel Self-referencing and consumer evaluations of larger-sized female models: A weight locus of control perspective

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Titel: The price-perceived quality relationship: A meta-analytic review and assessment of its determinants
verfasst von: Franziska Völckner
Julian Hofmann
Publikationsdatum: 01.09.2007
Verlag: Springer US
Erschienen in: Marketing Letters / Ausgabe 3/2007
Print ISSN: 0923-0645
Elektronische ISSN: 1573-059X
DOI: https://doi.org/10.1007/s11002-007-9013-2

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