This paper studies a dual-channel supply chain model which contains a manufacturer and a retailer. By using the game theory, we analysis and comparison the dual-channel supply chain when the costs of production is changing. We investigate the optimal price of the supply chain under centralized decision and decentralized decision making. We also design a compensation strategy which considering changes in the costs of production in order to both manufacturer and retailer are in win-win situation. Finally, this paper use the example demonstrated the effectiveness of the compensation strategy for the dual-channel supply chain coordination.
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Über dieses Kapitel
Titel
The Research on the Dual-Channel Supply Chain Coordination with Compensation Strategy When the Costs of Production Are Changing
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