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2017 | OriginalPaper | Buchkapitel

The Role of Organizational Identity on Strategic Management Applications

verfasst von : Tuba Bozaykut Buk

Erschienen in: Global Business Strategies in Crisis

Verlag: Springer International Publishing

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Abstract

The new millennium started with evident hints that strategic management is one of the most required skills for business success. Previous research has shown that as a competitive advantage factor, organizational identity affects strategic thinking, planning, decisions and actions. Based on the past research, at the core of this chapter lies the idea that organizational identity can act as a detector for identifying strategic issues and can be an influential factor in developing strategies in response to change. Moreover, a strong organizational identity is a valuable organizational capability that can create competitive advantage through its urge to adapt to changes. Conversely, a loose identity is weak in detecting changes or threats directed to the organization. Thereby, the chapter focuses on the interaction between identity and strategy when organizations face challenges in the turbulent business environment.

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Vorheriges Kapitel Human Side of Strategic Alliances, Cooperations and Manoeuvrings During Recession and Crisis

Nächstes Kapitel The Importance of Trust for Partnership and Collaboration in Volatile Economic Conditions

Also see Kruger and Mama’s (2012) recommendations for five steps to guide the application of strategic management principles in identity management implementations.

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Titel: The Role of Organizational Identity on Strategic Management Applications
verfasst von: Tuba Bozaykut Buk
Verlag: Springer International Publishing
Buch: Global Business Strategies in Crisis
Print ISBN: 978-3-319-44590-8

Electronic ISBN: 978-3-319-44591-5

Copyright-Jahr: 2017
DOI: https://doi.org/10.1007/978-3-319-44591-5_9