It is the new opportunity recognition that all firms focus on for a new economic paradigm (Ancona and Caldwell,
1992). Recognizing high opportunities can significantly improve profit, growth, and / or competitive positioning. And this new opportunity leads to innovation. From a conceptual point of view, research is continuing on the question of ‘what is opportunity’ and ‘where is opportunity’ (Gartner and Carter,
2003; Venkataraman & Sarasvathy,
2001). Research on the discovery and realization of new opportunities is a very important research area that suggests how to discover and utilize creative opportunities that create new value and profit for pre-service workers, and is the ultimate goal of entrepreneurship education. (Kim et al.,
2016). Particularly, there is a lot of debate about the relationship between opportunity perception and personal characteristics. Despite many arguments, however, research on individual characteristics and opportunity perceptions is still insufficient, and a unified opinion has not been created due to differences between cognitive and behavioral theories (Ko & Butler,
2003). In particular, there is much controversy over the relationship between opportunity recognition and personal traits, and research has been continuing to demonstrate that organizational learning in organizations can influence opportunity recognition (Shane & Venkataraman,
2000). In particular, learning enhances cognitive ability, which is an opportunity that leads to opportunity recognition through the manifestation of behavior (Lumpkin and Dess,
2004). Many studies have also demonstrated the difference in behavior that successful entrepreneurs see as contributing to their ability to recognize opportunities and create innovative business ideas (Dyer et al.,
2008; Kim et al.,
2017). For example, Alvarez and Barney (
2005) argue for mountain climbing and mountain building to understand the implications of entrepreneurial behavior in relation to these theories. In other words, a new opportunity for entrepreneurs is not a passive case that is generally found and climbed by climbers such as mountains, but rather by the actions of entrepreneurs, creating competition for the market, creating another market, Is the same. Therefore, in order for a person’s cognitive ability to recognize a new opportunity, it must focus on manifesting an action that can realize an innovative idea. In this regard, Kanter (
1988) proved the relationship between new opportunity recognition and those with innovative tendencies and regarded this new opportunity recognition as innovation activity through organizational education. Scott and Bruce (
1994) have integrated a number of research flows into innovation pioneers to develop and test individual innovative behavioral models. In particular, they argued that individual problem-solving styles are very important to induce innovative behavior. Although there are a number of studies on problem solving ability, innovation behavior, and new opportunities, most of the opportunistic researches have been conducted in organizational units of companies. Is still insufficient. Furthermore, unified opinions were not created due to differences between cognitive theory and behavioral theory (Ko & Butler,
2003). It is also true that the effects of entrepreneurship education in university have not been studied empirically because they are mainly focused on promoting cognitive ability and applied to various kinds of teaching methods.
This study argues that it is very important for cognitive abilities to be manifested as behavior that. “Through” courses, In other words, it is very important to induce students to act through ‘learning through process’ learning through behavioral learning by providing students with some (virtual or real) business to start doing some of the actions of the entrepreneur. When students in university are new opportunity recognition. Especially, entrepreneurship education, which ultimately focuses on whether it is a new opportunity, is very important to induce behavior through behavior learning beyond the cognitive ability as the general education curriculum. Particularly, innovative behaviors that create and realize innovative ideas are very important for new opportunity recognition (Paine & Organ,
2000).In order to achieve this, various kinds of teaching methods are being pursued in the university, but studies on the effectiveness of behavioral learning have not been studied yet. In this study, we are based on team-based learning among various teaching methods for behavior learning that leads to innovative behaviors. Team learning instructional activity sequence designed by Michaelsen and Sweet (
2008), the most well known team-based learning in entrepreneurship education as in class-primarily group work and outside class-primarily individual work. In this way, we demonstrate empirically the relationship between individual problem solving ability and opportunity through innovative behavior, and develop a variety of learning strategies that help entrepreneurship education to design better courses for the future. I would like to point out some implications for strategic pedagogy to increase the element.
The paper proceeds as follows: Initially we present the theory of innovative behavior with individual problem-solving ability, innovative behavior and opportunity recognition. We develop hypotheses to confirm its basic predictions in the student context. Finally, we link the findings with the wider social effect of entrepreneurship literature and highlight the theoretical contributions and practical implications.