Anzeige
Erschienen in:
2015 | OriginalPaper | Buchkapitel
The Transrapid Magnetic Levitation Railway - The Application of Scenario Methods in the Strategic Positioning of an Innovative Technology
verfasst von : Ralf Schellhase
Erschienen in: Global Perspectives in Marketing for the 21st Century
Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
It is planned that a Transrapid magnetic levitation rail link between Hamburg and Berlin will have been built by the year 2005. However, this means of transport, which is based on innovative technology, is caught in the critics’ crossfire. This contribution highlights the effectiveness of the scenario method in the field of technology and innovation management from a market-orientated perspective. The basic criteria of the scenario method will first be outlined and concepts on the future transportation market in the year 2010 will be produced. This will allow strategic directions for positioning the magnetic levitation railway to be identified and a target-group-oriented marketing concept to be developed.