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2019 | OriginalPaper | Buchkapitel

9. The Visual Presidency of Donald Trump’s First Hundred Days: Political Image-Making and Digital Media

verfasst von : Ryan T. Strand, Dan Schill

Erschienen in: Visual Political Communication

Verlag: Springer International Publishing

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Abstract

From frequent scrum photos of the president holding up signed executive orders in the Oval Office to images of the president energetically sitting behind the wheel of a Mack truck parked outside his back door, like previous administrations, visuals have been central to Donald Trump’s presidency. This chapter analyzes the visuals on White House social media accounts (i.e., Twitter and Facebook) in Trump’s first 100 days in office and explores how his administration used visuals as an essential vehicle for storytelling, image building, and persuading. Building on previous research on the communicative functions of visual symbols in politics, the chapter finds that the Trump administration used socially mediated images to build an image based on success, power, and leadership and to legitimize his new administration.

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Titel: The Visual Presidency of Donald Trump’s First Hundred Days: Political Image-Making and Digital Media
verfasst von: Ryan T. Strand
Dan Schill
Verlag: Springer International Publishing
Buch: Visual Political Communication
Print ISBN: 978-3-030-18728-6

Electronic ISBN: 978-3-030-18729-3

Copyright-Jahr: 2019
DOI: https://doi.org/10.1007/978-3-030-18729-3_9