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2016 | OriginalPaper | Buchkapitel

2. Thematisches Denken

verfasst von : Julia K. Fröhlich

Erschienen in: Die frühe Phase des Innovationsprozesses

Verlag: Springer Fachmedien Wiesbaden

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Zusammenfassung

Im Rahmen der Suchfeldbestimmung und Ideenbewertung kann thematisches Denken als Anwendungstool betrachtet werden. Der Ansatz beruht auf Erkenntnissen der Kognitionspsychologie und basiert auf der Wahrnehmung verschiedener Formen von Ähnlichkeit. Hierbei wird zwischen thematischer und taxonomischer Ähnlichkeit unterschieden. Thematische Ähnlichkeit basiert dabei darauf, dass verschiedene Objekte, Konzepte, oder Ideen external – über ein Thema – verbunden sind. Taxonomische Ähnlichkeit basiert auf gleichen Eigenschaften solcher Entitäten. Zwei Dinge sind sich also dann besonders ähnlich, wenn sie viele gemeinsame Eigenschaften oder Charakteristika haben.

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Titel: Thematisches Denken
verfasst von: Julia K. Fröhlich
Verlag: Springer Fachmedien Wiesbaden
Buch: Die frühe Phase des Innovationsprozesses
Print ISBN: 978-3-658-09721-9

Electronic ISBN: 978-3-658-09722-6

Copyright-Jahr: 2016
DOI: https://doi.org/10.1007/978-3-658-09722-6_2

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